The Electric Picnic is an annual arts-and-music festival which has been staged since 2004 at Stradbally Hall in Stradbally, County Laois, Ireland and is described as “Ireland’s version of Glastonbury”
For the first time, those going to Electric Picnic can leave their cash at home, thanks to the #EPonTap partnership between AIB, Electric Picnic and Visa.
Festival goers will be able to make quick and easy contactless payments at all the festival’s bars, and at many of food vendors and merchandise stalls too.
Group Brands Director at AIB, Mark Doyle, said “the EPonTap campaign will help customer spend less time managing cash and more time doing what they love. To help drive adoption of cash-free payments, AIB will bring the contactless theme to life via interactive ticket giveaways pre-festival, and a dating-themed contactless experience at the festival itself.”
Melvin Benn, Electric Picnic Festival, said: “We constantly strive to improve the experience and convenience of our festival goers, and we think this is the perfect partnership to encompass that ethos.”
Kim Menen, CEO of Aqualite Outdoor, said, ” We were thrilled to be asked by the AIB to take part in the EPonTap campaign this year. Our IP66 rated touch display screens are ideal for the very harshest environments and will perform brilliantly during the inevitable downpours that festival goers have to cope with.
Aqualite Outdoor’s external advertising touch display screens and monitors are designed with durable waterproof casings, waterproof cables and connections, 6mm toughened glass and an anti glare film and reflective coating for daylight readable, high visibility images outside in broad daylight and bright sunlight