Outdoor Digital Signage & Marketing Screens at Alton Towers

Alton Towers Resort, commonly referred to as Alton Towers, is the UK’s leading tourist attraction located in the county of Staffordshire. Alton Towers consists of a theme park, water park and hotel complex and major attractions include Nemesis, Oblivion, Air, Runaway Mine Train, Congo River Rapids, Hex – The Legend of the Towers and TH13TEEN.

AltonTowers_NemesisAlton Towers have installed Aqualite outdoor TV screens at five of their largest rides ensuring that those people who are queuing up for the ride will see the latest promotions from the venue. Digital signage enables them to reach consumers at different touch points during the day and change the messages as and when they want to making static billboards a thing of the past.

Kim Menen of Aqualite said, ‘With record attendances expected at Alton Towers throughout the summer holidays, our client was keen to keep their visitors entertained and informed. By installing 5 x 52″ Aqualite outdoor LCD screens at the 5 biggest rides, visitors at the theme park were able to see the latest national marketing campaign and were also offered the opportunity to vote for their all time favourite ride.’

Marc from Napa Technology Ltd – who installed the screens – commentated “as we all know we have to expect rain at some stage during the British summer and the weather is really fickle at Alton Towers; with the Aqualite LCD screens IP66 rated we had peace of mind regardless of the conditions.

With the unpredictability of the weather being a major problem for outdoor events, many organisers are turning to outdoor screens to keep visitors informed.

For example the BMW PGA Golf tournament at Wentworth used four 42” Aqualite screens positioned throughout the hospitality village allowing the spectators to stay in touch with the action when away from the course.

Outdoor Digital Signage Queue Management at Chester Zoo

Martin King, the Head of IT at Chester Zoo explains how the new all-weather Aqualite TV display screens have been deployed to manage the queues at Chester Zoo.

Chester_Zoo

“It’s been an exciting project using all of my IT team’s skills. The IT development team made the FastTrack software, and we purchased eight Acante kiosks, customising them to run our software.

We then linked them to the Aqualite overhead screens, which we can use to dynamically change the queues.

By providing a full HD picture in an Outdoor, fully IP rated screen with high brightness options ticked every box for our application

“Aqualite Outdoor TV screens were recommended to me by PureAV, and after a convincing demonstration we decided it was the right product for us. The main features that separated it from the competition were price, durability and the quality. Providing a full HD picture in an Outdoor, fully IP rated screen with high brightness options ticked every box for our application. We needed the TV displays to look good, display a great picture and have enough brightness to be seen when the sun was out in full view. We are very pleased with the product and I would recommend them to anybody seeking a similar solution”.

“We can now send prepaid visitors, groups etc. to specific queues using the screens which we can dynamically change from a web page. If we know there are lots of large groups coming through we can change some of the screens to create dedicated group entrances depending on the visitor flow on the day”.