Roadside Billboards & LED Advertising Displays
Aqualite Outdoor are delighted to announce the installation of what we hope will be a number of outdoor LED advertising billboards for a roadside & car park display at Haynes Bros Ltd, Ford Car Sales Dealers in Maidenhead.
We were originally contacted by the IT department at the car dealership to enquire about our range of IP 66 rated outdoor weatherproof LCD and LED TV advertising screens and we discussed the various issues and challenges which related to the road side site, to determine the best product and specification screen to supply.
Robin Menen of Aqualite takes up the story. ‘ The Aqualite Outdoor range of big TV screens and LED billboards are suitable for all road side locations such as petrol stations, car sales lots, transport cafes, diners, retail parks, distribution centres and commercial, business and industrial estates.
The screens are designed to work in all weathers from freezing Arctic conditions to Tropical heat and humidity and offer high visibility even in direct sunlight with anti reflective and anti glare screen coatings that ensure marketing messages are hard to miss and easy to read.’
Haynes Bros Ltd (Ford-Maidenhead) had occupied the site for many years and traditionally utilised a 2m x 2m static “billboard” type vinyl sign used to advertise and promote various car sales offers and display information throughout the year.
This big vinyl advertising sign was located at the entrance to their car showroom and angled towards oncoming traffic and pedestrians for the best visibility and exposure.
Their problem was that every time they wanted to run a promotion or change the advertising messages in any way- they had to design and get their signage company to reprint a large vinyl replacement advertisement which would then replace the current sign message being used.
This was not only costly but also took time and effort to do, not to mention that they found themselves restricted in terms of being able to offer multiple advertising promotions from the single sign.
Aqualite Outdoor discussed the various challenges including orientation, brightness and viewing distances involved and decided, along with Haynes, that a pixel pitch of 3.9mm was the optimum LED module to use housed in the existing frame from the old vinyl sign. The brightness of the new Aqualite outdoor LED billboard needed to be controlled at night, so as not to dazzle drivers.
After planning consents had been obtained, Aqualite Outdoor installed a brand new 2m x 2xm P3.9 LED advertising billboard that could be connected to the Ford car dealership’s internal LAN, allowing for the real time updating and ever changing delivery of car sales adverts, car promotions and high impact Ford marketing messages.
Aqualite Outdoor thanks Haynes Bros Ltd in Maidenhead for the opportunity to demonstrate the effectiveness of their big screen LED advertising billboard range. We look forward to providing further outdoor advertising display screens at other car showrooms and car sales forecourts manged by the Haynes Ford dealership.