Aqualite Outdoor are delighted to announce the installation of what we hope will be a number of outdoor LED billboards for Haynes Bros Ltd, a Ford Car Dealership in Maidenhead.
We were originally contacted by the IT department at the car dealership to enquire about our range of IP 66 rated outdoor weatherproof LCD and LED screens. Robin Menen discussed the various issues and challenges which related to the proposed site, to determine the best product and specification screen to supply.
Haynes Bros Ltd (Ford-Maidenhead) had occupied the site for many years and traditionally utilised a 2m x 2m static “billboard” type sign used to promote various car sales offers and information throughout the year.
This sign was located at the entrance to their car showroom and angled towards oncoming traffic and pedestrians for the best visibility and exposure.
Their problem was that every time they wanted to run a promotion or change the content in any way- they had to design and get their signage company to reprint a large vinyl replacement advertisement which would then replace the current sign message being used. This was not only costly but also took time and effort to do, not to mention that they found themselves restricted in terms of being able to offer multiple promotions from the single sign.
Aqualite Outdoor discussed the various challenges including orientation, brightness and viewing distances involved and decided, along with Haynes, that a pixel pitch of 3.9mm was the optimum LED module to use housed in the existing frame from the old vinyl sign. The brightness of the new Aqualite outdoor LED billboard needed to be controlled at night, so as not to dazzle drivers.
After planning consents had been obtained, Aqualite Outdoor installed a brand new 2m x 2xm P3.9 LED sign that could be connected to the Ford car dealership’s internal LAN, allowing for the real time updating and ever changing delivery of car sales adverts, promotions and high impact marketing messages.
Aqualite Outdoor thanks Haynes Bros Ltd in Maidenhead for the opportunity to demonstrate the effectiveness of their big screen LED billboard range. We look forward to providing further outdoor advertising display screens at other car showrooms and car sales forecourts manged by the Haynes Ford dealership.