the george
The George South Woodford (Stonegate Pubs) – May  2016

Positioned on a busy open road on the border with London and West Essex, The George in South Woodford is a long established pub serving a huge local and diverse community as well as a large passing trade. Staff at The George serve with passion and experience and offer a wide selection of quality drinks in addition to a well-rounded, seasonal menu with a great variety of pub-classics.  

The George, with its good food, beers, wines and spirits, is a traditional pub during the day and when the day turns into evening it morphs into a beautifully lit, warm and friendly pub with a lively atmosphere. The George is widely acknowledged as one of the greatest pubs in the area, next door to a busy Odeon Cinema and with a host of local restaurants offering food from around the world. The George enjoys a long established history, going back over 200 years.

Manager Stephen O’Halloran has been responsible for The George for over 8 years and has a vast experience in the pub trade in which he’s worked for over 20 years.

Stephen says, “We were lucky enough to have an Aqualite 42” screen installed here about 6 years ago, when many pubs were still getting their heads around the Governments Smoking Ban. This couldn’t have really come at a worse time as it was shortly followed by a pretty bad recession which was starting to bite. We weren’t losing that many customers, thankfully we have a lot of regulars,  but we certainly had to find new ways to keep attracting them to our pub. Hence the outside smoking area, complete with awning, patio heating and of course, the Aqualite screen.

“At first we didn’t even have SKY Sports, so we used to cover the screen over for a majority of the time, because I was terrified of it walking” ”Pretty pointless really” Steven adds.  Our SKY Sports package soon followed though as did a fully alarmed Unicol anti-theft bracket for the TV.


“In the seven or so years since we’ve had the screen, I’ve been delighted and amazed with it! It’s definitely one of the best outdoor screens I’ve ever seen – and I’ve seen a few!”


“I have to say that the brightness is second to none, I can even see how bright it is from inside the pub! That’s just my opinion” he adds. “It’s what our customers say that really counts”


We now have the screen on pretty much all day, every day. Our customers love it out here especially when the big game’s on and the sun’s out! He adds.

“I saw a regular TV screen recently installed in a pub, which had been placed in a box, that wasn’t good to see” I think it had only been installed a few months ago and already the condensation was showing. I’m just glad that we’ve got the real thing.

Mark Ebsworth, Sales and Marketing at Aqualite comments…

“It was so great to get along to The George in South Woodford to see how just one of our Aqualite screens is adding real value to such a great and long established pub! It’s great when pubs like this, not only keep up with the times but also appreciate what technology can do for them. Our screens are designed for 24/7 use, that may not be the case here, but it’s a real pleasure to see our screen still going strong for over seven years. I’ll be keeping a close eye on the pub over the coming years to see if we can be of any more help – it was lovely to get some time with Stephen and actually hear how the Aqualite is performing, straight from the horse’s mouth so to speak”

To understand more about Aqualite outdoor screens, please contact Aqualite on the number below

Aqualite Outdoor Ltd.                                     The George

12 England’s Lane                                            70 High Road

Hampstead                                                        South Woodford

London                                                               London

NW3 4TG                                                          E18 2QL

T:  +44  (0)  20 7586 6374                             T: +44 (0) 20 8532 2441